The new Vargotah album will be entitled Memeplex. "DNA has been the only replicator worth talking about [...] the new replicators will tend to take over, and start a new kind of evolution of their own."* 
Meme (pronounced mi:m) is a postulated unit of cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena. The etymology of the term relates to the Greek word Mimetismos for "something imitated". Supporters of the concept regard memes as cultural analogues to genes, in that they self-replicate and respond to selective pressures.
Meme-complex (abbreviated Memeplex) is a collection or grouping of memes that have evolved into a mutually supportive or symbiotic relationship. Simply put, a Meme-complex is a set of ideas that reinforce each other. Meme-complexes are roughly analogous to the symbiotic collection of individual genes that make up the genetic codes of biological organisms.
Memetics is a term coined by Douglas Hofstadter in the 1980s, relating to the notion of meme, as genetics relates to that of gene. In his book The Selfish Gene (1976), the evolutionary biologist Richard Dawkins used the term "meme" to describe a unit of human cultural transmission analogous to the gene, arguing that replication also happens in culture, albeit in a different sense. Memetics purports to be an approach to evolutionary models of cultural information transfer; a concept for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena. Examples of memes given in the book included melodies, catch-phrases, beliefs, clothing fashion and the technology of building arches. Meme-theorists contend that memes evolve by natural selection (in a manner analogous to that of biological evolution) through the processes of variation, mutation, competition and inheritance influencing an individual meme's reproductive success. Memes spread through the behaviors that they generate in their hosts. Memes that propagate less prolifically may become extinct, while others may survive, spread, and (for better or for worse) mutate. Theorists point out that memes which replicate the most effectively spread best and some memes may replicate effectively even when they prove detrimental to the welfare of their hosts.
 
Sources: *The Selfish Gene by Richard Dawkins and Wikipedia. Text composition and edits by Vargotah in June 2008.